Infinite Latitude

First Principles Communication is the Canadian representative in Infinite Latitude, a global alliance of award-winning PR and communication professionals. All members of Infinite Latitude have more than 20 years of experience and many have 30-plus years. It is no exaggeration:  collectively, Infinite Latitude members have heard it, seen it, done it all—just about anywhere.

Infinite Latitude has members in 30 major world business centres—and growing. Why have we taken this approach in a global world?

Because cultural and business differences are still significant enough, and specific to each country, to make a big difference to the outcome of your PR or communication project. That’s why it is best to hire country-specific professionals.

Many companies have learned the hard way:  a mis-translation that causes giggles (or even an international incident), an advertising pitch based on a faulty premise (begging, even in jest, is extremely frowned upon in China), or scheduling an event on a local national holiday (if you’re doing a corporate Halloween event in Taiwan, don’t pick October 31 as the date because it is Chiang Kai-Shek’s birthday and everything is closed).

If you need PR or communication done in Canada, we will ensure your program is executed flawlessly, with Canadian expertise for a Canadian audience.

And, if you need media training in Mumbai, corporate collateral in Cologne, or social media in Seattle, we can refer you to a communication professional you can trust to achieve your objectives—on time and on budget.

Learn more about Infinite Latitude.