Video Testimonials

There is nothing as powerful as a personal recommendation

First Principles Communication managing partner Jana Schilder works with our video consultant Robert Picard to produce packages of specialized video testimonials—personal recommendations that endorse a product, service, or to do business with a particular person or company.

In a world with too many choices for every product or service you care to name, video testimonials are an excellent way to stand out from your competition.

And in a world where everything is “for sale,” video testimonials are an honest, appraisal of your product or service.

Most important, video testimonials are a very good way to get the phone to ring. More leads mean more sales for your product or service.

Our video 3-pack increases business

First Principles Communication has developed a package that makes it easy for a client of ours to organize and shoot a package comprised of 3 video testimonials.

These 30- to 90-second clips are crafted to convey a clear message to a potential buyer about a reason to buy from a client or customer. And potential buyers feel they are on the right track when they know existing customers are satisfied—and delighted.

“Seeing their eyes shows viewers that the person offering the testimonial is telling the truth,” says Robert, who has worked in both the broadcasting industry and corporate video for a decade.

Jana has produced numerous videos for both Nortel and KPMG, a large accounting firm. In addition, she is also a speechwriter and is studying scriptwriting for film.

We make it easy for you

First Principles Communication works with retailers, manufacturers, and service providers, and with their customers.

Our strategy meetings with clients lead to a program to meet sales and marketing needs with the least demands on the time of our client and our client’s customers.

Jana interviews customers and helps them articulate what they like most about a supplier. Is it product quality, delivery speed, assistance in planning a buying cycle, or efficient sales reps? Or, some other attribute?

Carefully setup lighting and sound, combined with high-definition cameras, ensure both our clients and their customers are captured in broadcast quality. And the finished video is professional, putting you in the best light.

Video testimonials can be used for

• Web sites
• Trade show display booths
• Sales presentations
• Industry/association meetings
• Tributes/company celebrations
• Television advertising