First Principles Communication is a full service public relations agency. Public Relations has four functions:  to establish, promote, protect—and sometimes salvage—the reputation of an organization, a business, or individual client.

Reputation and trust are at the heart of all organizations and businesses. A reputation is not what you tell to people to think about you. A reputation is what people think and believe about you, from seeing how you and your organization act.

A reputation must be earned the old-fashioned way, through honourable actions made known using public relations techniques. You buy advertising, but you cannot buy a reputation.

Public Relations uses indirect influence so an organization’s “publics”—current  employees, potential employees, peers, competitors, customers, suppliers, regulators, politicians, and the public-at-large—will think it is trustworthy and reputable.

First Principles knows Public Relations

Our principals, managing partner Jana Schilder and counsel Brian Kilgore, have a combined 70 years of experience in all facets of public relations including:

• public relations and communications strategy, planning, and tactics;
• corporate social responsibility;
• marketing communications;
• employee communications; and
• media relations and crisis PR.

Read more about our services.

We do both proactive and reactive media relations:  we proactively search out legitimate, newsworthy stories our clients can tell through the media. And we constantly monitor news, so our clients can react by adding insight to breaking news stories. We know that the right “news hook” is everything.

We have a strong media relations track record: our clients are regularly interviewed and quoted in newspapers, magazines, websites, radio, and TV.

Who we work for

First Principles Communication serves business-to-consumer (B2C) and business-to-business (B2B) clients, from law firms and lawyers to lobsters, from telecommunications to tamales, from computer chips to cyber security.

We know Canadian organizations, businesses, all four levels of government, and the Canadian media. We understand Canadian values, culture, attitudes, and regional differences, too. We know what’s important to Canadians and how it relates to the reputation of organizations and businesses.

We are based in Oakville, Ontario, and we serve clients in Greater Toronto and across Canada.