Jana Schilder

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Resources

From the Resource Center, you can read about:

  • Case Studies
  • Clients in the News
  • Articles We’ve Written
  • Our Contact Page

Public Relations

Industry news that covers PR and marketing, delivered by our esteemed colleague Jack O’Dwyer in New York. Brian Kilgore writes for O’Dwyer occasionally.

http://www.odwyerpr.com/

Media

Legitimate newswire services that distribute news, for a reasonable fee, to their subscribers (the media).

www.newswire.ca/

www.marketwire.com/

Corporate Culture

Aon Hewitt Associates do the most accurate (and “cleanest”) employee surveys. Those companies wishing to become best employers must submit to executive interviews (where C-level executives are asked about their corporate culture) and then, those results are validated against responses from random employees in the company. There is no way to “short-cut” the system, nor is it a popularity contest.

https://ceplb03.hewitt.com/bestemployers/canada/pages/index.htm

Marketing Communications & Printing

Seth Godin writes a short and free daily email on marketing

www.SethGodin.com

Positioning: the Battle for your Mind, by Al Ries and Jack Trout. The 1980 classic is an easy-to-understand quick read, with lots of examples.

http://www.chapters.indigo.ca/books/Positioning-battle-your-mind-battle-Al-Ries-Jack-Trout/9780071373586-item.html?ikwid=ries+%26+trout&ikwsec=Home

Free fonts for download

http://www.1001freefonts.com/

To print business cards, letterhead, envelopes, brochures, invitations, signage.

www.vistaprint.ca

Pantone keeps track of colour trends and provides extensive information on coloured artwork for printing.

www.Pantone.com

Web Analysis

Jakob Nielsen at NN Group is the best usability expert. We take his advice.

www.NNgroup.com

Writing

Dallas-based Jeff Herrington is the best corporate writer and corporate writing teacher we know. If we can’t do it ourselves, we call Jeff.

www.JeffHerrington.com

Photography

Christopher and Suzanna Salvo, the husband and wife team of international business photographers.

www.SalvoPhoto.com

Dale Roth and Michelle Ramberg are a husband and wife team of photographers. We used them extensively at Canadian National Railway and like to think we played a small part in their success. They have done award winning stuff for 20 years now, and “their 20” is Edmonton, Alberta.

www.RothandRamberg.com

Joe McNally, an extraordinary photographer who puts things in perspective.

www.JoeMcNally.com

Digital Photography Review, where Brian Kilgore is a frequent commentator on Nikon and Canon forums.

www.dpreview.com

 

Latest News

  • Law firms tinkering as business model under stress
  • How to be more creative
  • With Cisco’s $100M investment in global innovation centre, Toronto is now no. 2 to Silicon Valley
  • The threat to your business is not your competition
  • Here’s how to make viral videos, from promoters of ‘Devil’s Due’

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