From the Resource Center, you can read about:
Industry news that covers PR and marketing, delivered by our esteemed colleague Jack O’Dwyer in New York. Brian Kilgore writes for O’Dwyer occasionally.
Legitimate newswire services that distribute news, for a reasonable fee, to their subscribers (the media).
Aon Hewitt Associates do the most accurate (and “cleanest”) employee surveys. Those companies wishing to become best employers must submit to executive interviews (where C-level executives are asked about their corporate culture) and then, those results are validated against responses from random employees in the company. There is no way to “short-cut” the system, nor is it a popularity contest.
Marketing Communications & Printing
Seth Godin writes a short and free daily email on marketing
Positioning: the Battle for your Mind, by Al Ries and Jack Trout. The 1980 classic is an easy-to-understand quick read, with lots of examples.
Free fonts for download
To print business cards, letterhead, envelopes, brochures, invitations, signage.
Pantone keeps track of colour trends and provides extensive information on coloured artwork for printing.
Jakob Nielsen at NN Group is the best usability expert. We take his advice.
Dallas-based Jeff Herrington is the best corporate writer and corporate writing teacher we know. If we can’t do it ourselves, we call Jeff.
Christopher and Suzanna Salvo, the husband and wife team of international business photographers.
Dale Roth and Michelle Ramberg are a husband and wife team of photographers. We used them extensively at Canadian National Railway and like to think we played a small part in their success. They have done award winning stuff for 20 years now, and “their 20” is Edmonton, Alberta.
Joe McNally, an extraordinary photographer who puts things in perspective.
Digital Photography Review, where Brian Kilgore is a frequent commentator on Nikon and Canon forums.