Marketing Communications

PR is more than talking with the media; it’s also helping sell goods and services

LEFT TO RIGHT: Pam Banks, commercialization director, The RIC Centre; Pattie Lovett-Reid, host of CTV's Ask Pattie Show; Andrew White, founder of CHAR Technologies and winner of 2012 Innovator Idol; and Bhupinder Randhawa, partner at Bereskin & Parr LLP and head of the firm's Software/High Technology practice group. — LEFT TO RIGHT: Pam Banks, commercialization director, The RIC Centre; Pattie Lovett-Reid, host of CTV’s Ask Pattie Show; Andrew White, founder of CHAR Technologies and winner of 2012 Innovator Idol; and Bhupinder Randhawa, partner at Bereskin & Parr LLP and head of the firm’s Software/High Technology practice group.

“Public relations” means more than just talking with the news media.

Every organization must communicate effectively with its clients, customers, suppliers and regulators. Whether it’s via a website and social media, newsletters, brochures and collateral material, or planning and staging special events, First Principles helps clients deliver their marketing message successfully.

And to ensure that what you’re saying is heard and remembered when you’re face-to-face with people who can say “yes,” we’ve developed and road-tested highly-effective and unique workshops to maximize the presentation and sales skills of you and your people.

Learn more about how our marketing communications expertise helps clients increase sales, fees and profitability:

Newsletters and Client Communications
Websites and Social Media
Special Events
Sales and Presentation Skills Enhancement
For our client Blixitt, that manufactures and distributes an eco-friendly bio-surfactant that destroys grease, algae and hydrogen sulphide gas (rotten egg smell), we created this hybrid marcom product that looked like a 2-page editorial layout.