Jana Schilder

About

Strategic PR and media relations helps organizations achieve actual business objectives

"If you want media coverage, first you need to have something important to say. Second, you need to be available to the media at a moment's notice," says Jana Schilder, managing partner of First Principles Communication. She has been a PR professional for 30 years.
“If you want media coverage, first you need to have something important to say. Second, you need to be available to the media at a moment’s notice,” says Jana Schilder, managing partner of First Principles Communication. She has been a PR professional for 30 years.

At First Principles, we know that effective public relations isn’t sending out reams of news releases, hoping one might get noticed by the media.

In fact, a solid media relations plan requires just the opposite approach.

PR is a strategic management tool that builds awareness of your company and its reputation by careful, ongoing targeting of your external audiences and internal stakeholders. A good PR program is like a bank account: You make regular deposits of good will for the day when you want – or need – to make a withdrawal such as when you find yourself in the media spotlight for all the wrong reasons: A crisis.

That’s what we help you do: Use strategic PR to achieve actual business objectives, improving revenue by increasing customer share, mind share and market share. We’ve done this in nearly every business sector.

There are lots of PR firms who’ll churn out news releases for you. That’s not us. Instead, we help you use PR to strategically establish, promote, protect – and sometimes salvage – your business’ reputation. And your reputation is your most important business asset. Why? Because if customers don’t like or trust you, they take their business elsewhere – typically, to your competitors.

Along with helping some of Canada’s largest corporations, we work with many privately-owned businesses and professional partnerships. Independent research has shown repeatedly that companies with a strategic PR program are more profitable, more successful and more valuable to their owners – whether they are shareholders, private investors or families.

JanaSchilder media training

Take a moment to learn more about us. Read some of our case studies. Review profiles of our people. See how our approach to media relations, marketing communications and employee communications can help your company. And check out our resource center where you’ll find our library of articles we’ve written and some examples of coverage we’ve received for clients.

Then get in touch with us. We can show you how to build and use an effective PR program to help your business succeed.

We have worked with most business sectors and industries:

  • Accounting Firms
  • Auto Makers & Auto Parts
  • Banks
  • Consumer Packaged Goods
  • Crown Corporations
  • Customs Brokerage
  • Energy Companies
  • Financial Institutions
  • Food Products
  • “Green” Energy
  • Government Ministries
  • High-Tech
  • Law Firms
  • Manufacturing
  • Natural Resources
  • Not-for-Profit Organizations
  • Plants & Flowers
  • Professional Service Firms
  • Railroads
  • Retail
  • Telecommunications
  • Transportation
  • Trucking
  • Utilities