Case Studies
Our case studies show the variety and rigour of work in media relations, public relations, corporate social responsibility, change communications, crisis communications and marketing communications that we do for clients.
Media Relations and PR
An Established Firm Was Invisible In Its Community – A 60-year old law firm had a low profile, businesses and government in its own community forgot it existed.
A Media Blitz To Promote Advanced Manufacturing In Ontario – We obtained seven sizable media placements for the client, more coverage than it ever received for an event.
Celebrating 5,000 Years Of Iranian Culture – Overcoming the media’s fixation on nuclear weapons and political repression.
Salvaging An Executive’s Reputation – An executive was the target of an unflattering – and inaccurate – media frenzy.
To Grow Big, Be The Media’s “Go To” Source On Family Law – Turning our client into a well known family law firm, ensuring the phone rings constantly with new clients.
Corporate Social Responsibility
A Multinational Pharmaceuticals Group Went Back to the Lab – For more product research to protect public health and its reputation before launching a new drug.
A Global Energy Company Listens to Backlash on its Environment Practices – And changes course as a result.
A Global Mining Group Learns that Dealing with Governments can be Tricky.
How Communication is Helping to End Violence – In remote communities in Colombia.
Corporate Change
When Change Was Necessary To Compete – And Survive – Many employees didn’t believe global business changes were real, or that they would affect the company and them personally.
A Railroad Needed Cultural Change To Stay On Track – Despite all evidence to the contrary, employees believed that the line was as good as any railroad in North America even as it was going broke.
Marketing Communications and Sponsorships
Curing A Professional Backache – A chiropractor needed to re-launch his practice, overcoming a slowly building negative image of the profession.
Structuring a Formula 1 Sponsorship to Achieve a Win-Win – For the racing team and the sponsor.
Crisis Communications and Issues Management
Salvaging An Executive’s Reputation – An executive was the target of an unflattering – and inaccurate – media frenzy.
A relatively little-known company needed the social and legal approval of government officials, industry members, politicians and the general public – in order to get permission to make major changes in the telecom industry.
Events
Author Dan Pink at Rotman School of Management.
Corporate Social Responsibility
A Multinational Pharmaceuticals Group Went Back to the Lab – For more product research to protect public health and its reputation before launching a new drug.
A Global Energy Company Listens to Backlash on its Environment Practices – And changes course as a result.
A Global Mining Group Learns that Dealing with Foreign Governments can be Tricky
How Communication is Helping to End Violence – In remote communities in Colombia.