Helping clients move beyond electronic brochures
Twenty years after websites first appeared, far too many of them still resemble electronic brochures. Yet visitors are increasingly sophisticated about the web and research shows that a bad or awkward site discourages a potential buyer from wanting to do business with you.
At First Principles, we help clients use the web and social media to connect profitably with the market, using the power of interactive technology to move beyond the electronic brochure.
We do this by linking together all of your communications tools. For example, we’re talented at combining e-newsletters with your website so that when someone opens your email and wants to read an item, clicking on a headline takes them directly to your online archive. Then, we find ways to encourage readers to look at other pages and contact you – and give them a reason to do so.
We also show clients how to use social media as an additional tool to attract and connect with current and prospective clients or customers.
We help clients use newsletters and client or customer communication tools to talk with their audience, not at the audience.