The first principle of communications and PR is to influence people.
At First Principles, we build integrated communication strategies and implement specific tactics to influence the behavior of all of an organization’s stakeholders – external and internal audiences – prompting them to take action that benefits our clients. Sometimes, that means discouraging them from taking negative action against our client’s interests.
Often, media relations is the foundation of a PR program: Getting our clients quoted and published in appropriate media.
Because media relations adds third party credibility to the message an organization wants to deliver, we also help our clients to extend its reach, leveraging the impact of PR in a broader marketing program.
But communication isn’t merely an external tactic.
It is just as important to communicate with internal audiences. Especially when an organization is going through change, whether it is because management needs to change the culture, there is new leadership at the top, a buyout or merger is about to be announced, or there is a crisis affecting the company, it is vital to keep employees at all levels fully informed.
To ensure that client messages are aligned, we do a lot of work developing and adapting corporate communications on websites and intranets, in social media, as part of sales training, and by providing media training for key executives and spokespeople.
Learn more about our work for clients in: