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We operate in four areas:
- Corporate Communications & Public Relations, based
generally on a modified version of the Canadian Public Relations
Society’s definition.
- Corporate Transformations, generally a customized approach based
on client’s needs and cycle on the change curve.
- Marketing Communications, concentrating on public relations,
corporate communications, advertising and sales promotion techniques
that drive sales
- Interpersonal Business Communications, comprised of specific,
actionable, and measurable skills, referred to in many career ads as
"Must have excellent communications skills."
Our Areas of Expertise
1. Corporate Communications & Public Relations includes, but is
not limited to:
- Communications strategies and plans
- Community relations/outreach programs
- Crisis communications
- Communications research
- Government relations
- Employee/internal communications
- Industry communications
- Interview training and Key Message preparation
- Media relations
- Personal profile development and coaching
- Project management
- Presentation preparation and training
- Publication management
- Shareholder communications
- Speechwriting
- Special events management
- University/education relations
- Writing (editorial, advertising, brochure and web copy)
2. Corporate Transformations includes, but is not limited to:
- Attitude surveys of internal audiences
- Aligning processes to new desired behaviours
- Benchmarking your organization against best practices
- Change management strategies
- Drivers of change
- Executive coaching to help align "say-do"
- Mapping new desired behaviours
- Seminal change/kick-off events
- Sustaining change and preventing "change fatigue"
3. Our Marketing Communications consulting includes product
development and market analysis, and creative strategy and
implementation.
- Product concept analysis
- Market analysis
- Introduction strategies
- Sales promotion design and production coordination
- Advertising concepts, and production management
- Full product / service media relations programs
4. Our Interpersonal Business Communications services includes a
full multi-module training program covering such topics as:
- Listening skills
- Giving feedback
- Delegating
- Managing meetings
- Presentations with impact
- Writing memos and e-mail that people act on
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Take
a look inside the Jana Schilder portfolio.
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