CORPORATE COMMUNICATIONS    PUBLIC RELATIONS    REPUTATION MANAGEMENT    MARCOM    ISSUES MANAGEMENT    TRANSFORMATIONS

 



Thinking
Planning
Asking
Answering
Wondering
Wandering
Writing
Altering
Asking again
More Writing
Taking Pictures
Phoning
Talking
Rehearsing
Interviewing
Looking
Organizing
Convincing
Understanding
Requesting
Writing
Printing
Mailing
Charting
Consoling
Calculating
Pricing
Updating
Wondering
Offering
Thinking
Discussing....


 

TACTICS
The tactics we employ overlap within our services areas. Preparing and delivering a speech, -- a tactic -- for instance, can be an excellent way to communicate a message that not only drives sales but also clears up a misunderstanding and restores a reputation.

Execution matters. And the best strategy in the world is of very little use if it is executed badly. Along with developing strategy and tactics, First Principles works closely with our clients to ensure we all do a good job executing our portions of a plan. Not only is a speech well written, but the CEO is well trained, and the sound system works.

1. Corporate Communications & Public Relations includes, but is not limited to:

  • Communications strategies and plans

  • Community relations/outreach programs

  • Crisis communications

  • Communications research

  • Government relations

  • Employee/internal communications

  • Industry communications

  • Interview training and Key Message preparation

  • Media relations

  • News releases

  • High impact photography

  • Personal profile development and coaching

  • Project management

  • Presentation preparation and training

  • Publication management

  • Shareholder communications

  • Speechwriting

  • Special events management

  • Staging and lighting management

  • University/education relations

  • Writing (editorial, advertising, brochure and web copy)

2. Corporate Transformations includes, but is not limited to:

  • Attitude surveys of internal audiences

  • Aligning processes to new desired behaviours

  • Benchmarking your organization against best practices

  • Change management strategies

  • Drivers of change

  • Executive coaching to help align "say-do"

  • Mapping new desired behaviours

  • Seminal change/kick-off events

  • Sustaining change and preventing "change fatigue"

  • Top management and middle-management speeches and presentations, internally and externally

3. Our Marketing Communications consulting includes product development and market analysis, and creative strategy and implementation.

  • Product concept analysis

  • Market analysis

  • Introduction strategies

  • Sales promotion design and production coordination

  • Advertising concepts, and production management

  • Full product / service media relations programs

4. Our Interpersonal Business Communications services include a full multi-module training program covering such topics as:

  • Listening skills

  • Giving feedback

  • Delegating

  • Managing meetings

  • Presentations with impact

  • Writing memos and e-mail that people act on

  • Leading discussions