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CORPORATE COMMUNICATIONS PUBLIC RELATIONS REPUTATION MANAGEMENT MARCOM ISSUES MANAGEMENT TRANSFORMATIONS
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CORPORATE COMMUNICATIONS PUBLIC RELATIONS REPUTATION MANAGEMENT MARCOM ISSUES MANAGEMENT TRANSFORMATIONS
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Dan Pink, author of A Whole New Mind,
on stage at The Rotman School of Management, University of Toronto. |
BizImpresario
BizImpresario brings the memorable impact of show biz to business, political and social concepts and ideas. BizImpresario puts a guest expert on stage with a BizImpresario host, exploring a complicated and important topic, without the boredom of a conventional lecture. A very important idea. How the brain works and why it matters to business leaders, was the first BizImpresario topic. An extraordinary expert. We find someone who knows the topic cold, and can speak with passion and style. An audience of smart people. MBA graduates, current MBA students, members of professional associations, business leaders, and future business leaders. Media may be there. Sponsorship partners. We work with university business schools, professional services firms (Law, accounting, ...) associations, corporations and governments to ensure overall event quality. And our sponsors help keep attendance fees reasonable. Serious business knowledge, while everyone has some fun. We involve the audience, we offer prizes, we work hard to make sure audience questions are answered and sponsors needs are met. The topics may be very serious -- but the event is memorable because everyone learns in an enjoyable atmosphere. BizImpresario combines business with education and entertainment. |
BizImpresario topics under development: The Stelco CCAA process Your business is being robbed and you have not noticed; an executives' guide to thwarting white-collar crime. The business impact of the Digital Revolution in photography and graphic arts. What young entrepreneurs need to know about business law. Breaking down borders as trade barricades
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A report on BizImpresario and Dan Pink Friday, June 9, 2005
“Think Pink” for shift in business culture
FPC's BizImpresario produced and directed LIVE!@ROTMAN: Dan Pink, including project management, logistics, marketing, media relations, and sponsorships.
MEDIA HITS:
An article on Dan Pink is ran in the Focus section of The Globe and Mail on Saturday, June 11.Report on Business Television when a 10-minute segment with Dan Pink, interviewed by Michael Vaughan will air.
And Ellen Roseman wrote a feature article about Dan Pink in The Toronto Star: scroll to bottom of the article, below. You can read it here.
Dan Pink, photographed by Simon Hayter / Toronto Star, just before
the BizImpresario event.An eclectic mix of MBA graduates, designers, professional communicators and business people came to hear Dan Pink, the Washington-based author of A Whole New Mind give a compelling change message. About 180 people were in the audience. “Everything is changing because of three factors: Asia, automation and abundance,” he says.
“If you want to succeed in the future, run screaming at the top of your lungs from anything that is routine,” says Pink.
Left-brained attributes, such as logic, sequence, literalness and analysis are typically the ones that are being outsourced to Bangalore. Typically, left-brained attributes have been stressed throughout the education system in search of The One Right Answer. Routine can be automated, he points out.
“Outsourcing is over-hyped in the short-term, but under-hyped in the long-term. We will see a lot more of it in the future,” says Pink.
“All professions are affected from accounting, to engineering, to medicine and marking. Analyzing data and reports of any kind can be done cheaper in India and China where $500 month is considered upper middle class,” says Pink.
He stresses six attributes which he says will be important to survival, both corporate and individual: design, story, symphony, empathy, play and meaning. Why? They cannot be automated.
Read Ellen Roseman’s column in The Toronto Star here. Two photographs of Dan Pink ran in the paper, taken by Star photographer Simon Hayter.
