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CORPORATE COMMUNICATIONS PUBLIC RELATIONS REPUTATION MANAGEMENT MARCOM ISSUES MANAGEMENT TRANSFORMATIONS |
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February 5, 2009 Welcome to First Principles Communication Our web site combines news and views about the public relations profession with information about the activities of First Principles Communication, based in Oakville, Canada. Thank you for visiting. November 2008
Students give 2008 Four students from Port Credit High School--invited to Pallett Valo's 2008 Business Law Summit in lieu of giving star panelists traditional speaker gifts--have the last word. "We strongly believe in stewardship, in giving back to the community in which our law firm operates. And we believe that mentoring the next generation of Canada's business leaders is important," says Pallett Valo managing partner Anna Esposito. The students enjoyed the conference, and wrote an article about it, published in the Mississauga Business Times. May 2008
Jana Schilder's expertise on media relations is published in the Mississauga Business Times.
Ten tips for getting famous Published in the Mississauga Business Times, May 2008, Page 60 Compared with other sub-disciplines of public relations (PR)—such as dealing with regulators or employee communications—media relations is glamorous and fun. The other moniker for media relations is “publicity.” Media relations is making companies famous via television, radio, web, and print. The allure of media relations is simple: it generates buzz about your organization. It’s Andy Warhol’s “15 seconds of fame.” At the Canadian Institute’s 2-day intensive media relations conference held last month, about 80 business people honed their skills. Here are some useful tips for Mississauga business people:
June 2007
Tips
for Communicating in a Crisis Saturday, July 7, 2007 Taylor'd Bagels, FPC client, featured in The Toronto Star "... in Oakville, buzz is building for Taylor'd Bagels (2501 Third Line). FPC is the proud buzz-builder for Taylor'd Bagels, one of our clients, at the time.
Tuesday, July 3, 2007
Gordon Ramsay: British chef Gordon Ramsay has two television programs on right now in Canada: Hell’s Kitchen, airing on Fox and Ramsay’s Kitchen Nightmares, airing on the Food Network. There is a lot to learn about running a successful restaurant from Ramsay. And, for corporations, there is also a lot to learn about change management from Ramsay:
Tuesday, June 5, 2007
Tips for communicating
The June 2007 issue of Mississauga Business Times has, on page 16, an article I wrote on communicating in a crisis. The article was inspired by a one-day conference organized by Tom Axworthy and the Queen's University Centre for the Study of Democracy. Highlight of the day was the after-lunch keynote speech by Aaron Brown, former ABC and CNN anchorman. Read the article here. Monday, May 7, 2007
MEDIA RELATIONS
It was a great show, with Sharon rolling her own bagels. PHOTOS: Visit our Real Life television program page on the Taylor'd Bagels web site here to see some of the photos we took during production. Taylor'd Bagels has since shut down.
MEDIA RELATIONS
2
: Following on the heels of the story immediately below, we learn this week, via "Late Night With David Letterman," the plans of U.S. Senator John McCain to run for the Republican presidential nomination.
MEDIA RELATIONS
1:
Jon Stewart's "The Daily Show," that mocks the foibles and faux-pas of politicians and airs nightly is now actively seen by media relations professionals as a legitimate media placement for their clients. Recent Stewart guests included Senator John McCain and Senator Barack Obama. And on January 29, Bill Gates announced the new Windows Vista operating system on the show. Gates was trying to answer Stewart's sometimes silly and always mocking questions ... and Gates was keeping up with the comedy program. Why? Because the audience demographic and size warrant that politicians and CEOs alike play along on "The Daily Show." And the impressive guest list is sure to grow. When will Hilary Clinton be appearing? Back in 2004, a poll released by the Pew Research Center for the People and the Press found that 21 percent of people aged 18 to 29 cited "The Daily Show" as a source of primary news. Art imitates life. Wednesday, May 24, 2006
The art of the With May 2006 coming to a close, it is time to look back at some of this season’s (and past seasons') commencement speeches. Here are some favourites from a range of celebrities on the commencement circuit. You might want to read and save these in your files.
In fact, all good communication has three things in common: brevity, levity, and repetition. Let me repeat that….
Senator John McCain
Christiane Amanpour
Bono
Jon Bon Jovi (a very good
speech) Thursday, January 26, 2006
Objective news
Veteran news reporter and anchor Aaron Brown, who was axed by CNN in the wake of Hurricane Katrina coverage last fall, gave a sobering speech titled “Media and Politics in a Changing and Chaotic Time” at The Society of the Four Arts in Palm Beach, Florida, on Tuesday, January 24, 2006. Brown’s NewsNight 10 p.m. timeslot was given to Anderson Cooper in a bid to capitalize on Cooper’s popularity, which spiked during his coverage of Hurricane Katrina. Eighteen hour days, pulling bodies out of flooded homes and trying to nail officials on-camera is Cooper’s younger and more hip style. The goal was to connect with a younger demographic. This was CNN’s gamble: to out-fox Fox News. According to latest audience statistics, the gamble has not translated into increased viewers.
"Truth no longer matters in the context of politics and, sadly, in the context of cable news," said Aaron Brown. “Television is the most perfect democracy,” Brown said. "You sit there with your remote control and vote." The remotes click to another channel when serious news airs, but when the media covers the scandals surrounding Laci Peterson, the Runaway Bride or Michael Jackson, "there are no clicks then," the journalist said. Read the story in the Palm Beach Daily News here.
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| October 2007 |
MIA museum web sit link