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| JanaSchilder.com is the web site of First Principles Communication, in Oakville - Toronto Canada. First Principles Communication is owned by Jana Schilder, a very experienced public relations consultant and practitioner. First Principles Communication is an expert in media relations, marketing communications, and crisis communications. | ||
| IN THE MEDIA | EDITORIAL WRITING | PR LESSONS |
| Digital Wyzdom is
featured in The Globe and Mail Starting on Saturday, November 13, The Globe and Mail published two-page spreads about high technology and the internet all week long. Plus video on the G&M web site. Daniel Tobok, Digital Wyzdom's president, (and our client) was interviewed for the Saturday story. The Digital Wyzdom section starts on page 2. Read the Globe and Mail story here. And on Wednesday, November 17, information supplied by Digital Wyzdom was transformed by the Globe's Tonia Cowan into a striking full page graphic. And video of Daniel, G&M Technology
Reporter Omar El Akkad and author Jeff Jarvis interviewed by the Globe's
Jacquie McNish,
Click here. Look under the video screen. There's 3 clips from
Thursday that Daniel's in, plus other clips from earlier in the week. Jana Schilder appears regularly on In Business
In Business is the only business show in Greater Toronto to concentrate on small and medium businesses. It is produced by Rogers Cable 10 Mississauga, and hosted by David Wojcik. Many First Principles Communication clients have appeared on it. First Principles Communication was invited to produce a series of two-minute clips to help viewers understand public relations. Broadcasts began in the fall of 2010. We believe in "taking it out of the room" and this means making sure people who miss the original publication or broadcast have a chance to see it later. After each of her segments runs, we will add a link
here. SOME LEGAL WORLD PR SUCCESSES
For a much longer list of media relations success
for Pallett Valo, please visit the PV web site's news page.
Read
more at Pallett Valo. Read more about the media relations successes of our clients Results |
WRITING FOR THE TORONTO
STAR More recently, we have being writing, and taking pictures, for other Star finance-related special sections, including Wealth Management and Retirement. In a world where so much writing by PR people is openly ridiculed by real journalists, it is particularly satisfying to see our by-lines on articles in Canada's largest circulation daily newspaper. September 18, 2010 Read the Tim Weichel Online Trading, Sept. 18, 2010 story here Read the whole September 18 Online Trading section, with several Jana Schilder articles, here. Read more about First Principles Communication's Editorial Writing
here. INSIGHT The most important audience for any communications program is an organization's own employees. After all, who better to spread the message that those whose livelihoods depend on the success of the organization? Here's an article Ms. Schilder wrote for the Journal of Employee Communications Management. |
Defining Public Relations Public Relations has four functions: to establish, promote, protect—and sometimes salvage—the reputation of an organization. The reputation of any organization is its most important asset. Public Relations is the art of indirect influence (including non-paid placement in media) by an organization of all of its “publics”: current employees, potential employees, your peers and your competitors, customers, suppliers, regulators, politicians, and the public-at-large. A good PR program strives for each or several of these “publics” to take positive action(s) to the benefit of the organization. Public Relations is a senior management function; the most senior PR practitioner sits to the right hand of the CEO and advises on all business decisions. When companies hire Public Relations practitioners, they pay for representation. This is much like hiring a lawyer. Reputable PR people are prevented by a Code of Ethics from being compensated for the actual number of articles (or “media hits”). The only way to guarantee placement of a particular message is to advertise. |
Most recently updated in February 2011
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